Book Promo Stacking: How one author used multiple platforms to generate 1,800 downloads

by | May 9, 2023 | 0 comments

Hey Amazing Authors,

Writing a book is a tantilizing challenge, but making it a bestseller requires a whole new level of seduction. With countless books vying for attention in the market, it’s not easy to stand out. At I Love Vampire Novels we offer a variety of ways to increase your book’s downloads and sales. Whether you’re a newbie or a seasoned pro, we can help make your book sizzle. Today, we want to talk about one method that is used by authors to grow their fan base and get more sales and downloads. Book Promo Stacking has become a popular marketing strategy to take your downloads to the next level.  We will break down the steps to stacking a promo and then share a case study that generated over 1,800 downloads in one week using this method.

What is a Promostacker?

Book promo stacking, also known as a “promostacker”, is a marketing strategy that involves running multiple book promotions simultaneously to increase book downloads. It’s a great way to get your book in front of a larger audience and generate more sales. To create a promostacker, an author needs to identify multiple promotional sites and schedule promotions for their book on each of them for the same time period. This can include sites like I Love Vampire Novels, Bargain Booksy, BookBub, and Facebook Ads. The goal is to create a domino effect where each promotion drives more downloads and sales for the book.

How to Run a Stacked Promo

Running a stacked promo can be a bit overwhelming, but it’s worth it if done correctly. Here are a few tips to help you run a successful promostacker:

Plan ahead:

Start planning your promostacker at least a month in advance. This will give you enough time to schedule promotions on multiple sites and create a marketing plan.

Choose the right sites:

Identify promotional sites that are relevant to your book and have a good track record of generating downloads and sales (like ILVN!). Make sure to read the guidelines and requirements for each site before scheduling a promotion. What’s really important is that you are reaching the right readers in your specific genre.

Schedule promotions strategically:

Schedule promotions on different sites for the same time period to create a domino effect. This will increase the visibility of your book and generate more downloads.

Offer a Discount:

Consider offering a discount on your book during the promotion period to encourage more downloads and sales. Readers love discounts!

Track your results:

Keep track of your downloads and sales during the promotion period to see which sites are generating the most traffic. Use this information to refine your marketing strategy for future promotions.

Case Study:

I Love Vampire Novels hosts a monthly promo and giveaway that is open for all authors to participate. Last month, one of our authors, Roh Morgan, participated in THE HUNT and used this promo and several others to generate over 1,800 downloads of her book, The Last Trace. Like Roh, many authors use promo stacking to generate interest in their book, increase sales and ultimately end up on the best-selling lists of Amazon platforms.

The Last Trace, Roh Morgan

THE HUNT promo was open to all authors.  The author selected our Sponsor + level, which included several additional marketing add-ons. ILVN created customized graphics for the author and promoted her book across all of the ILVN platforms.  This included:

  • A one-day ad in our newsletter- sent to over 25K fans daily, promoting her FREE book for entering Giveaway
  • Placement of the book on our website with 10K+ visitors
  • Daily ads featuring the Promotion and Giveaway
  • Social media promotion on Facebook, Instagram and Twitter, with an exclusive post of her book
  • Featured book in TikTok clip
  • Author Interview
  • Paid ads on Facebook and Google, promoting the Giveaway
  • List of entrants with verified email addresses, totaling over 400 participants

While ILVN had her book as part of a group promo running Monday – Friday, Roh also ran a promo on Tuesday and Thursday that week on two separate sites, boosting her downloads those days.  In all, she got over 1,800 downloads during the 5 day period. Her ranking on Amazon hit  the #1 and #2 spots for free Vampire Suspense and Historical Thrillers for all five days of the promo. In addition, it was in #18 and #19 in free Paranormal & Urban Fantasy (a huge category) for the first two days, and in #7 and #8 for the remaining three.

Run a Stacked Promo Now!

Running a promostacker can be a great way to increase book downloads and generate more sales. By planning ahead, choosing the right sites, scheduling promotions strategically, offering a discount, and tracking your results, you can run a successful promostacker and get your book in front of a larger audience.  If you would like to discuss how ILVN can help you build your fan base and sell more books, then reach out to us at [email protected] or visit our website at


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